Daniella Rahme Named Official Brand Ambassador as Imseeh Unveils a Bold New Chapter with the Launch of the “I’M” Collection
A Legacy Reimagined: Jordan’s Iconic Jeweler Redefines Identity, Luxury, and Empowerment
Amman, Jordan — June 21, 2025 – Imseeh Jewelry proudly announces renowned actress and TV host Daniella Rahme as its official brand ambassador, bringing a new wave of elegance, confidence, and contemporary glamour to the iconic house. Her partnership marks a defining moment as Imseeh unveils its new brand identity and the highly anticipated “I’M” Collection—a celebration of individuality, empowerment, and timeless beauty.
At an exclusive event in Amman, Imseeh welcomed the region’s leading influencers, celebrities, clients, and media to witness the brand’s transformation. Central to this rebranding is the powerful symbol of the “I”—a tribute to every woman’s uniqueness and inner brilliance.
“This is more than a collection. It’s a statement,” said Osama Imseeh, Chairman of Imseeh Jewelry.
“With the ‘I’ at the center, we are celebrating the customer as the soul of the brand. Imseeh
today reflects the power, elegance, and individuality of the women who wear our creations.”
The “I’M” Collection introduces a refined series of rings, necklaces, earrings, and bracelets—each piece a personal declaration of identity, from “I’m Bold” to “I’m Confident.” Designed to embody strength, grace, and timelessness, the collection redefines what it means to wear jewelry: it’s not just about adornment—it’s about expression.
The “I’M” Collection introduces a refined series of rings, necklaces, earrings, and bracelets—each piece a personal declaration of identity, from “I’m Bold” to “I’m Confident.” Designed to embody strength, grace, and timelessness, the collection redefines what it means to wear jewelry: it’s not just about adornment—it’s about expression.
Further amplifying this vision, Daniella Rahme, renowned actress and TV host, was revealed as the official brand ambassador. Her presence adds glamour, authenticity, and modern femininity to the campaign, connecting with a new generation of women across the region.
The campaign, launched with the teaser “Something About to Shine,” captivated audiences through outdoor screens, personalized invitations, and striking visuals across Jordan. The launch event reflected Imseeh’s elevated vision and commitment to excellence.
With the I’M Collection, Imseeh isn’t just launching new designs—it is igniting a deeper emotional connection to jewelry. This marks a shift from simply wearing beauty to being the beauty.
